Apple

Client

Apple

Agency

TBWA \ Media Arts Lab

Role

Senior Interactive Designer

Maybe I worked at Media Arts Lab. Maybe within a newly established UX Department, where I maybe initiated and built design systems as well as the MAL digital style guide and pattern library. Maybe I helped create the first ever social media campaign for Apple.

Maybe I also art directed and oversaw the digital interpretations of the Shot on iPhone campaign and iPhone 7 launch. Maybe even the creation of internal tools for MAL and TBWA network worldwide. Or maybe developing new technologies and innovations with the MAL developer team. But even if I did all this, I wouldn’t be able to talk about it.

The One Night Shot on iPhone campaign took 20 photographers around the world, shooting from dusk till dawn, to showcase a linear collage of an entire night.

The Mother’s Day Shot on iPhone project was the first ever Apple social campaign. I worked on the UX/UI design and oversaw production design.

165 million people participated in the campaign and shared it worldwide.

Part of my work was also to work on internal tools.

Peripheral items were also created to be distributed at the launch experiential event.

Next Project

UPS