Toyota, as a worldwide partner of the Olympic and Paralympic Games, sought to create a website that would showcase the stories and activities of 240 athletes from 43 countries. As the User Experience Associate Director for this project, I was tasked with developing a platform that not only supported these narratives but also promoted Toyota's transition from an automotive company to a mobility and technology leader.

The project presented unique challenges, primarily the need to consolidate diverse business and marketing requirements into a cohesive user experience. More significantly, we had to design a workflow and handoff process that could accommodate 43 country-specific versions of the site, each requiring regular updates with local athlete content and news. To address these complexities, I implemented an innovative approach to information architecture and project management.

Central to our solution was the creation of an interactive site map, a dynamic tool that I initiated and evolved through seven iterations as the project progressed. This map served multiple crucial functions: it tracked changes in information architecture, design, and content across versions; provided a comprehensive inventory for various teams including business affairs, strategy, content, development, and production; and proved invaluable during client presentations, offering a clear rationale for our architectural decisions and a transparent view of resource allocation. This strategic approach not only streamlined our workflow but also ensured that the final product effectively communicated Toyota's brand evolution while celebrating the spirit of the Olympic and Paralympic Games.